Digital marketing is the practice of using the internet and digital devices to promote products, services, or brands. It includes strategies like social media marketing, email campaigns, SEO, content creation, and online advertising to connect with and engage customers.

Scope of digital marketing

The scope of digital marketing is vast and growing as businesses move online. It includes social media marketing, SEO, content creation, email campaigns, online advertising, and e-commerce promotion. With analytics, businesses can track performance and improve results. Digital marketing helps brands reach a global audience, build awareness, and drive sales.

Techniques of digital marketing

Digital marketing techniques include Search Engine Optimization (SEO) to improve website rankings and visibility on search engines. Social media marketing leverages platforms like Instagram, Facebook, and LinkedIn to engage audiences, while content marketing focuses on creating valuable content to attract customers. Other key methods include email marketing, pay-per-click advertising (PPC), and affiliate marketing, all aimed at reaching and converting target audiences effectively

Search Engine Optimization (SEO):

SEO (Search Engine Optimization) is the process of improving a website to rank higher on search engines like Google. It helps make your website more visible to people searching for products, services, or information, which can bring more visitors to your site.

there are two types of seo

on page optimization

off page seo